未来已来，品牌元宇宙内容营销指南-特赞-202211.pdf

AGUIDEFORBRANDCONTENTMARKETINGINTHEMETAVERSER?R?B?R??{1wfe+?>>?,;>???HKw/B#&3*U1-11-21-3CONTENTSSECTION01R?R?B?R??{+?>>???H⽬录?O?凹{?*UCopyright©Tezign.com.Allrightsreserved.R?R?B?R?+?>>???HSECTION01Copyright©Tezign.com.Allrightsreserved.1-1??N??%[?A,科B".`A-l3~%[?A,4?l?1*U1-2METAVERSE101+?>>?V?FA?RS@*U&3IQ=Ī?l3刻(l~!???/?d?l3*U.?%N????&3*U+?>>?Meta-VerseCopyright©Tezign.com.Allrightsreserved.6??+?>>??{Y?5?S,D?1wfem?O?=?}Q]8k0FV&xO?=??4'a?{,;>???H5?0k0'???0'2??-L??-/?#??m???0o·J???n?Pm?,;>?ENFV?;?K>h?>Jy?}anO?=?=?k0n'=.(d??·](??n?Pm?2A1wRj.?;O?=??4'anO?=???1wnO?=???,(?{&?L?(?1wfes6?r"~?v?im??J.·5??o?}1wfe??B??+?>>???H??m?V?FA/?MhD?'+?HB?m???O?=?}Q]8??&g&?'?r"'\1$(d??&?TME?m??>J?0Vm?O?=?&?kr1-3OPPORTUNITIESINCHINA+?>>?5?&?5Bm?0??R???ABOUTMETAVERSECopyright©Tezign.com.Allrightsreserved.72022A?8P?24N??3?N3?mT?找6?mT沐/?d?/p[՘`~'3i?mT?nP?*?Copyright©Tezign.com.Allrightsreserved.+?>>???H}[1wfeCR?m?'?)?SECTION022-1MARKETINGECOLOGYINMETAVERSE1wfe+?>>???Hk0FVABOUTMETAVERSE??mT?1*U~!6?6?N/?d??Ȧ?%Hl3&?0%?%?沟IOm&T%%%D??x?l3?X.?v&?%YP?HW,ul3?I?^?0]&?%o%?TravisScott3?564[%o6?l3l?L??I?^?+t?PטÜ?1200%.?f?%?*U+?>>???Hk0FVm?&r8?,;>??{S,D?+?>>???H务m???'?n?n5???Copyright©Tezign.com.Allrightsreserved.12??O?=??K>'??;*U2-2CONTENT&SCENARIOS1wfe+?>>???Hm?,;>?S,I?1$?E5?5?Q^ABOUTMETAVERSE*UNike%l?3ǒ:+?*?Nl3f?Z??%?_\?B2A-=??I?|Hҝr.?I?|-,l3QQh?{?.??TQ%IQ?浏|i?H??I?%*i?l3w?C?{?/沪?浪(lDglobal&?%/同?6.G~v>???9Wkrm?ylC(=?z?K>*P*??Y?+??.+P1w0B?+?>>?V?FA}U0V+O?=???R?>{+.FVO?=???1w+???O?.?xAIJ?R??w??0V(}a1wfec?P/.})?{0?D?naS?k=J*~?(d?xCopyright©Tezign.com.Allrightsreserved.152.0?;?Y?+?W?D?-?K>'?HX&\{?浪&?m+?D?[?u??P?uq?I3Cu??Y?uN??]???f%//?d?.8P?5N??*??[3?6?f!=xrB%{?f?h3A?3ivi?H???*?=xrB*]JJ?zQh?u?8ml?L?ur?i?3Q秃u%-??Td?t?&s,w??Df?h3A*?f?h3A*.?&T%?Jf?%?.?&T*jJf/=?f%?/?u??>?D?h?i?C?5)y+?>>?+(0?(dy?z?>J}U0V++?>>?6?D?+^?I?'=.R?-V+TAs6??X?+](???,0?{&?R?R?J???,;>?CR?8?+?03?J?w+?>>?03Ko}o.?B??w?{??0V~`9n3CnF/]?n?X.nP?J_B??n91(?1wv?d&??xCopyright©Tezign.com.Allrightsreserved.163.0?;1wfe+?>>?-+?>>?t_??QW?[h,?3Ǭ?a?P??;|?E?D?Qh_?.`i?H?P?C?(l?[h,?B?8O.??i?H?.?&T3?6?q?6?R?l3]HV%?,?Q,+?%H??DZa[?C&?0沬?.gl3f?h3A*=RB+?+?=?-,l3Q9l???.g?P?*??[l3%?/?=xR?u/=?fd?/?/p{?%spaP?,wvQ,+Ƹ:,?i?H????f%?,?+?%?沝`??%N?l3?1.iI}N?q?x?[r?沖&[h,?*?'?'?副Ti(?务I?'?03'?n?-L1wfe5?B??w+?>>?P?Rc'?&t&r8?&???naS?1.1wfeO?=?.ʜ?62.'a1wP1wc?C?3.k=J*s6??X?oP,?naS??{?J?-,c??{)03y5,?B??w+?>>?Copyright©Tezign.com.Allrightsreserved.17??Copyright©Tezign.com.Allrightsreserved.+?>>?m?&???/?&xOSECTION03.?%N???沨?%?*U3-1MAINCONTRIBUTORS+?>>???H&?m?&???,;>?/?&xOABOUTMETAVERSE-x?+?>>?v;k?,;>?>A&??Ȧ?t?jP?,w%Y/?d?K'`*U>?C?k=*U3-2INTERVIEWS+?>>?m?/?&xO'?ABOUTMETAVERSECopyright©Tezign.com.Allrightsreserved.20Tezignf??Ns0J???e??+?Fl0?4???Q/OuMi|f??N+?>>?&?.??'?*UCopyright©Tezign.com.Allrightsreserved.21f??N(FfTKC.>PJ*>A(Y+?>>???H,;>?Kw?0??=HX&\&??`??%%D?YY.Copyright©Tezign.com.Allright