品牌价值-最有价值和最强化学品品牌年度报告农业科学、农业营养素和涂料品牌50强（英）.pdf

Chemicals502024TheannualreportonthemostvaluableandstrongestChemicalsbrandsSupplementaryanalysisonAgriscience,Agri-nutrientsandPaintsbrandsMay2024BrandFinanceChemicals502024brandirectory.com/chemicals 2©2024Allrightsreserved.BrandFinancePlc.ContentsAboutBrandFinance3Foreword4DavidHaigh,Chairman&CEO,BrandFinanceRankingAnalysis7BrandValueRanking(USDm)17Agriscience518Agri-nutrients520Paints1022BrandSpotlights27RongshengPetrochemical28SABIC30Insights32ChemicalIndustryInsights33Methodology34OurServices40Ourteamshaveexperienceacrossawiderangeofdisciplinesfrommarketingandmarketresearch,tobrandstrategyandvisualidentity,totaxandaccounting.UniquecombinationofexpertiseBrandFinance,acharteredaccountancyfirmregulatedbytheInstituteofCharteredAccountantsinEnglandandWales,isthefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO20671)andourmethodology,certifiedbyAustrianStandards,isofficiallyapprovedbytheMarketingAccountabilityStandardsBoard.PridingourselvesontechnicalcredibilityWeputthousandsoftheworld’sbiggestbrandstothetesteveryyear.Rankingbrandsacrossallsectorsandcountries,wepublishover100reportsannually.QuantifyingthefinancialvalueofbrandsBrandFinancewassetupin1996withtheaimof"bridgingthegapbetweenmarketingandfinance".Formorethan25years,wehavehelpedcompaniesandorganisationsofalltypestoconnecttheirbrandstothebottomline.BridgingthegapbetweenMarketingandFinanceAboutBrandFinanceTheworld"sleadingbrandvaluationconsultancy.Forbusinessenquiries,pleasecontact:RichardHaighManagingDirectorrd.haigh@brandfinance.comFormediaenquiries,pleasecontact:PennyErrickerGlobalPressEnquiresp.erricker@brandfinance.comForallotherenquiries:enquiries@brandfinance.com+442073899400www.brandfinance.comForewordBrandFinanceChemicals502024brandirectory.com/chemicals 4DavidHaighChairman&CEO,BrandFinanceBrandvaluationhelpscompaniesunderstandthevalueoftheirbrandandhowitcontributestotheoverallvalueofthecompany.Thisimportantunderstandingcaninformdecision-makingrelatedtomarketingandbrandingefforts,aswellasprovideabenchmarkforfutureperformance.Itcanalsobeusedtohelpattractinvestorsandsecurefinancing,asastrongbrandcanbeavaluableasset.Additionally,brandvaluationcanbeusefulintheeventofamergeroracquisition,asitcanhelpdeterminethevalueofthebrandbeingacquired.Overall,brandvaluationhelpsorganisationsunderstandtheworthoftheirbrandandhowitfitsintotheiroverallbusinessstrategy.Astrongbrandcanleadtoimprovedbusinessreturnsinseveralways.First,astrongbrandcanhelpacompanydifferentiateitselffromitscompetitorsandestablishauniqueidentityinthemarket,whichcanleadtoincreasedcustomerloyaltyandretention.This,inturn,canleadtohighersalesandrevenue.Astrongbrandcanalsohelpacompanycommandahigherpriceforitsproductsorservices,asconsumersarewillingtopaymoreforabrandtheyperceiveashigh-qualityandtrustworthy.Inaddition,astrongbrandcanhelpacompanyattracttoptalent,asemployeesmaybemoreattractedtoworkforawell-knownandreputablebrand.Finally,astrongbrandcanprov