2024年社交媒体顶级美容品牌（英）.pdf

onSocialMedia•2024TOPBEAUTYBRANDSTOPBEAUTYBRANDSONSOCIALMEDIA|JANUARY1,2023TODECEMBER31,2023TopBeautyBrandsonSocialWestudiedtopbeautybrandsfromacrossthecountrytocreatetheultimateguidetosuccessfulbeautymarketingstrategiesonInstagram,Facebook,Twitter,andTikTok.Readonforthefullrankingsandeverythingthatmadetopbeautybrandstickforthe#inspoyouneedtojumpstartyourbrand’ssocialthisyear.Readthefullreportonline»TOPBEAUTYBRANDSONSOCIALMEDIA|JANUARY1,2023TODECEMBER31,2023WhatDidWeAnalyze?DATASETINCLUDESCOMPRISINGIN2023BETWEENTHEMONTHSOF629M211KHANDLES186POSTSENGAGEMENTSJANFEBMARAPRMAYJUNJULAUGSEPOCTNOVDECTop10BeautyBrandsonSocialMediaTOPBEAUTYBRANDSONSOCIALMEDIA|JANUARY1,2023TODECEMBER31,2023TheTop10#1#10#2#3#4#5#9#8#7#6Announcingthebestandthebrightestbeautybrandsonsocialthisyear.Fromfamousfounderstogiveawaystocleanbeautyandbeyond,we’lldigintothetoptrendseverybeautybrandcanusetoincreaseengagementonInstagram,TikTok,Facebook,andTwitter.TOPBEAUTYBRANDSONSOCIALMEDIA|JANUARY1,2023TODECEMBER31,2023RareBeautyWithfirst-placefinishesonInstagram,TikTok,andFacebook(nottomentionthesilveronTwitter),RareBeautyhasalottobeproudofthisyear.SelenaGomez’smakeupbranddominatedacrosssocialonceagainbyeffectivelyblurringproductandinfluencermarketingthatcenteredtheceleb.Thebrand’stoppostsacrossallchannelsfeaturedSelena’ssmilingfaceinafullbeat.RareBeautysnatchedInstagramvictoryfromreigningchampHudaBeautythisyearwithmorethan65Mengagementsandanengagementrate5xtheaverage.#1#1#1#1#2TOPBEAUTYBRANDSONSOCIALMEDIA|JANUARY1,2023TODECEMBER31,2023FentyBeautyFentyBeautygrabbedthesilveroverallandmanagedtoptenfinishesacrossallchannelswithafunmixofcolorfulproductshotsand,ofcourse,tonsofsnapsoffounderRihanna.Thebrandearned20x(!)theengagementtotaloftheaveragebeautybrandonInstagramand7xtheviewsonTikTok.OfcourseRiRi’sperformanceatthe2023SuperBowlHalftimeShowledtosomeseriouslyfunandengagingcontent,asdidmakeuptutorialsandturningeverythingRihannaeverydidintoameme.#2#7#2#10#5TOPBEAUTYBRANDSONSOCIALMEDIA|JANUARY1,2023TODECEMBER31,2023SoldeJaneiroSoldeJaneirohasbeeninvestinglessinTwitterovertheyearstofocusmoreonInstagram,TikTok,andFacebook,andthatstrategyreallypaidoffthisyearwithpodiumfinishesonallthreechannels.Withmorethan3xtheaveragebeautybrand’sTikTokviewsandmorethan9xtheaverageInstagramengagement,thisskincarebrandisdoingitright.Newproducts(andparticularlynewscents)powerSoldeJaneiro’ssocialmediaengine,withfollowersjumpingintothecommentstoaskwhenthenextnewthingswillbeavailableorwheretheycanget‘em.#3#3#3#2#90TOPBEAUTYBRANDSONSOCIALMEDIA|JANUARY1,2023TODECEMBER31,2023GlowRecipeGlowRecipestandsoutinthecrowdedbeautyverticalbymakingtheirproductlinesounddelicious,Thebrand’ssocialmediapoststhisyearwerefilledwithglossyshotsoffoodandmakeup.Withtop-tenfinishesonInstagram,TikTok,andFacebook,theirshtickisclearlyworking.Thebrandfocusedmoreonbehind-the-scenesproductcontentonTikTokthisyear,andpostsshowinghowtheWatermelonPore-TightTonerortheWatermelonDewDropsaremadedrewhundredsofthousandsofengagementsandmillionso