品牌价值年资产管理和主权财富基金50强（英）.pdf

may2024assetmanagement&sovereignwealthfund502024brandfinance"sannualreportonthemostvaluableandstrongestbrandsBrandFinanceAssetManagement&SovereignWealthFund502024brandirectory.com/asset-management-and-sovereign-wealth-fund 2©2024Allrightsreserved.BrandFinancePlc.ContentsAboutBrandFinance3Foreword4DavidHaigh,Chairman&CEO,BrandFinanceRankingAnalysis7BrandValueRanking(USD)17Methodology18OurServices26Ourteamshaveexperienceacrossawiderangeofdisciplinesfrommarketingandmarketresearch,tobrandstrategyandvisualidentity,totaxandaccounting.UniquecombinationofexpertiseBrandFinance,acharteredaccountancyfirmregulatedbytheInstituteofCharteredAccountantsinEnglandandWales,isthefirstbrandvaluationconsultancytojointheInternationalValuationStandardsCouncil.Ourexpertscraftedstandards(ISO10668andISO20671)andourmethodology,certifiedbyAustrianStandards,isofficiallyapprovedbytheMarketingAccountabilityStandardsBoard.PridingourselvesontechnicalcredibilityWeputthousandsoftheworld’sbiggestbrandstothetesteveryyear.Rankingbrandsacrossallsectorsandcountries,wepublishover100reportsannually.QuantifyingthefinancialvalueofbrandsBrandFinancewassetupin1996withtheaimof"bridgingthegapbetweenmarketingandfinance".Formorethan25years,wehavehelpedcompaniesandorganisationsofalltypestoconnecttheirbrandstothebottomline.BridgingthegapbetweenMarketingandFinanceAboutBrandFinanceTheworld"sleadingbrandvaluationconsultancy.Forbusinessenquiries,pleasecontact:RichardHaighManagingDirectorrd.haigh@brandfinance.comFormediaenquiries,pleasecontact:PennyErrickerGlobalPressEnquiresp.erricker@brandfinance.comForallotherenquiries:enquiries@brandfinance.com+442073899400www.brandfinance.comForewordBrandFinanceAssetManagement&SovereignWealthFund502024brandirectory.com/asset-management-and-sovereign-wealth-fund 4DavidHaighChairman&CEO,BrandFinanceTheinaugural2024BrandFinancereportontheworld’sstrongestandmostvaluableAssetManagementandSovereignWealthFundbrandshighlightsthesignificantcontributionofbrandtothebusinessvalueofthemanagers.Ourresearchindicatesthatthereisfurthervaluetobeunlockedbybuildingbrandstrengthtocreateadifferentiatedpositioninginthemarketandtolookbeyondoperationalscale.Thisyear,BrandFinancehasinvestedmoreinresearchingandunderstandingcustomerperceptionsofbrandsacrosstheworldthaneverbefore,withoriginalresearchtakingplaceindozensofjurisdictionsglobally.Thisreport,BrandFinanceAssetManagement&SovereignWealthFund502024,isbasedonthisextensiveoriginalresearchamongstover4,400specialistaudiences:•InstitutionalInvestors•InvestmentsAdvisors•AssetManagers,NGOs•Media/Journalists•InformedPublicTheresearchcovers11markets,withthefindingsrepresentingacatalystforfurtherconversations.Thelargestmanagersintermsofassetsundermanagement(AuM)tendtohavelargerbrandsbyvalue,butsomebrandsoutperformrelativetotheirsize.BrandswithamoreactiveinvestmentstrategytendtohaveahigherproportionofbrandvaluetoAuM,highlightingthelargerimpactofbrandintheirbusinessmodels.Assetmanagersofbanksandinsurancecompaniestendtohavestrongerbrandsasthey