2024年移动性别鸿沟报告（英）.pdf

TheMobileGenderGapReport2024Copyright©2024GSMATheGSMAisaglobalorganisationunifyingthemobileecosystemtodiscover,developanddeliverinnovationfoundationaltopositivebusinessenvironmentsandsocietalchange.Ourvisionistounlockthefullpowerofconnectivitysothatpeople,industry,andsocietythrive.Representingmobileoperatorsandorganisationsacrossthemobileecosystemandadjacentindustries,theGSMAdeliversforitsmembersacrossthreebroadpillars:ConnectivityforGood,IndustryServicesandSolutions,andOutreach.Thisactivityincludesadvancingpolicy,tacklingtoday’sbiggestsocietalchallenges,underpinningthetechnologyandinteroperabilitythatmakemobilework,andprovidingtheworld’slargestplatformtoconvenethemobileecosystemattheMWCandM360seriesofevents.Weinviteyoutofindoutmoreatgsma.comFollowtheGSMAonX:@GSMAGSMAIntelligenceGSMAIntelligenceisthedefinitivesourceofglobalmobileoperatordata,analysisandforecasts,andpublisherofauthoritativeindustryreportsandresearch.Ourdatacoverseveryoperatorgroup,networkandMVNOineverycountryworldwide–fromAfghanistantoZimbabwe.Itisthemostaccurateandcompletesetofindustrymetricsavailable,comprisingtensofmillionsofindividualdatapoints,updateddaily.GSMAIntelligenceisreliedonbyleadingoperators,vendors,regulators,financialinstitutionsandthird-partyindustryplayers,tosupportstrategicdecisionmakingandlong-terminvestmentplanning.Thedataisusedasanindustryreferencepointandisfrequentlycitedbythemediaandbytheindustryitself.Ourteamofanalystsandexpertsproduceregularthought-leadingresearchreportsacrossarangeofindustrytopics.www.gsmaintelligence.cominfo@gsmaintelligence.comGSMAConnectedWomenTheGSMA’sConnectedWomenprogrammeworkswithmobileoperatorsandtheirpartnerstoaddressthebarrierstowomenaccessingandusingmobileinternetandmobilemoneyservices.ConnectedWomenaimstoreducethegendergapinmobileinternetandmobilemoneyservicesandunlocksignificantcommercialopportunitiesforthemobileindustryandsocio-economicbenefitsforwomen.Formoreinformation,pleasevisitwww.gsma.com/connectedwomenAtIpsoswearepassionatelycuriousaboutpeople,markets,brandsandsociety.Wedeliverinformationandanalysisthatmakesourcomplexworldeasierandfastertonavigateandinspiresourclientstomakesmarterdecisions.Withastrongpresencein88countries,Ipsosemploysmorethan16,000peopleandhastheabilitytoconductresearchprogrammesinmorethan100countries.FoundedinFrancein1975,Ipsosiscontrolledandmanagedbyresearchprofessionals.www.ipsos.comForthisstudy,IpsosworkedwiththeGSMAasafieldworkpartnerand,assuch,isnotresponsiblefortheanalysisorconclusionsinthisreport.Partnership|Progress|ProsperityThismaterialhasbeenfundedbyUKAidfromtheUKGovernment;however,theviewsexpresseddonotnecessarilyreflecttheUKGovernment’sofficialpolicies.ThisdocumenthasbeenfinancedbytheSwedishInternationalDevelopmentCooperationAgency,Sida.Sidadoesnotnecessarilysharetheviewsexpressedinthismaterial.Responsibilityforitscontentsrestsentirelywiththeauthor.Leadauthor:NadiaJeffrieContributors:KalvinBahia,DominicaLindsey,Anna-NoémieOuattaraBoni,ClaireSibthorpe,JakubZagdanskiFieldworkpartner:Ipsos